Call Reluctance is Costing You Money

by Madonna on October 27, 2012

Call Reluctance Wastes MoneyCall reluctance is costing you money regardless of what business you are in, because if you are in business you are in sales. According to a study by Behavioral Sciences Research Press, “call reluctance” in sales can contribute to a significant proportion of lost sales revenues.  In other words, call reluctance is costing you money.

The study found that 40% of established salespeople experienced periods of call reluctance severe enough to threaten their ability to stay in sales. If that is the case, then imagine how much the average business is losing in revenue each year if they don’t have the luxury of relying on experienced salespeople.

The same study showed that the average call-reluctant salesperson loses more than 15 potential accounts each month to competitors.

Eliminating the huge financial cost of call-reluctance can rarely be achieved by sales training alone. All the scripts in the world will not eliminate the fear of picking up the phone. All the tricks to get past the gatekeeper will not diminish sales call reluctance.  Neither will setting goals or telling yourself just to toughen up and to ‘feel the fear and do it anyway.’

The most effective solution is to work with each person’s particular set of blocks and change them into more productive ones so that they feel truly empowered to breakthrough their self-created mental barriers.

This also is easier said than done if using the conscious mind only.  The reason for that is simple. Working with the mind is a mental activity but call reluctance is a feeling.  Trying to talk the client out of a feeling is both ineffective and insulting.

The most effective method for turning call reluctance into confidence is The Thought Zapper, because this technique works at the level of feeling.  The client requires far fewer sessions so it is the most cost effective method as well.

If you know that call reluctance is costing you time and money, contact me today to find out how easy call reluctance can be eliminated with the right tools and how you can stop throwing money at your competitors.


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Madonna Robinson

Madonna works with network marketers, salespeople and home based business owners to help them develop the mindset required to become successful in business. She teaches them how to access the 'energy' behind the barriers to their success so they can make more money more quickly. Madonna Robinson is a Personal Development Consultant and Mindset Specialist, has degrees and diplomas plastered all over her wall, but all you need to know is that if something is blocking your business success she will teach you how to unblock it. She is available for consultations on the phone worldwide because energy is energy and not location specific. If you don't know how to access and use energy techniques, you are missing out big time. Contact her now.

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