How Many ‘No’s Does it Take

by Madonna on August 23, 2013

How Many No's Does it Take? How many ‘No’s’ does it take for the average human being to stop asking?  Four? Five? Less?  Well it does depend on who’s doing the asking and what they are asking for.  It is often said that really successful people are successful because of their amazing ability to withstand the rejections. The same applies to sales people and to telemarketers and to small business owners.

I used to think it was all about not taking the ‘no’s’ personally and while that is still true, there’s another component to ‘stickability’ and that is the ability not to become demoralised or discouraged or at least  to be able to drag yourself out of it quickly.

Network marketing is a classic example of this.  It has the highest failure rate of any industry in the world, around 97%. I have written many posts on this topic.  Recently, I’ve had some experience in call centres. Now, that is one tough gig. Day after day, call after call, going through the same spiel, hearing the same objections, and not making the sales. And I discovered something very interesting which I had not previously known before.

The average telemarketer does not take the rejections personally, otherwise they would not last the first day. No, what happens is this, and this is crucial information for small business owners and particularly for network marketers.  Telemarketers who are not delivering the goods, self select and exclude themselves before they are shown the door.  Now, this was a revelation to me. I assumed that if a company was prepared to carry a low producing telemarketer for a while until they improved, then they would stay.

Not true in about 80% of cases.  The average low producing sales person or telemarketer switches jobs before they need to and here is why.  And this was also surprising to me.  Contrary to popular belief, sales people and telemarketers are human.  Yes, I know it’s a stretch to think that about those ones who call at dinner time, but it’s true.

When we under-perform, we blame ourselves, we tell ourselves limiting stories, and ultimately this makes us FEEL bad. And the source of the bad feeling is the repetitive nature of asking people to consider something that they don’t want or need.  From there, it’s  a very short drop down a very slippery slope. The dreaded discouragement sets in.  Of course we don’t always recognise it.  We often believe we are maintaining a  positive attitude (and we all know how very easy it is to lie to ourselves).  But discouragement has many guises, like procrastination, negativity, time wasting, and generally less activity, which of course results in even less productivity. The more we under-perform, the worse we feel and the cycle continues.

That is why the turnover in sales positions and in telemarketing is so high.

The same happens with business owners who have to drum up business or network marketers who have to continually show their stuff. It is simply too much for the average person to maintain an enthusiastic approach.  We have all witnessed at some stage in our lives the high producers, the ones who keep on kicking goals.  Most of the time, they are no different from you and I.  Most of the time, they say and do the same things as us.  The difference is they have somehow been given the innate ability to drive the rest of us mad  with their resilience and their positive attitude in the face of seemingly unending and resounding, ‘NO’s.’

So, what’s the answer?

Well, I have discovered the answer to end discouragement in the face of negative results. I have discovered a technique that allows you to keep rolling with the punches, no matter how bad or hopeless the situation appears.

This technique is taught as part of my one on one training sessions with small business owners and network marketers.

Ask  anyone who has been to a motivational or inspirational seminar.  The results don’t last. Motivation evaporates as quickly as ice left out in the sun. My system works with the energy system with directly impacts the emotional body, which is responsible for how you FEEL, and that is why it is over 90% effective.

Want to learn more?



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Madonna Robinson

Madonna works with network marketers, salespeople and home based business owners to help them develop the mindset required to become successful in business. She teaches them how to access the 'energy' behind the barriers to their success so they can make more money more quickly. Madonna Robinson is a Personal Development Consultant and Mindset Specialist, has degrees and diplomas plastered all over her wall, but all you need to know is that if something is blocking your business success she will teach you how to unblock it. She is available for consultations on the phone worldwide because energy is energy and not location specific. If you don't know how to access and use energy techniques, you are missing out big time. Contact her now.

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