The Cold Call and Why It Means So Much to Your Business

by Madonna on September 23, 2012

Why Cold Calling Means So Much to Your BusinessSales people and entrepreneurs often start out  being energetic, enthusiastic and positive.  The phone is their best friend and they know how to use it.  It doesn’t take long though for  disillusionment to set in.

A few rejections can make the idea of the Cold Call or even the follow up call feel like climbing Mt Everest.  The cold call is often the stumbling block for many entrepreneurs and salespeople. It stops them in their tracks and they are forced to fall back on either costly advertising or inefficient marketing.

You might have decided at some stage that cold calling was something you’d never do.  Or perhaps you considered it and decided that your product or service was so exceptional that cold calling wouldn’t be necessary. That’s one of the mistakes I made earlier on. Maybe you realize that cold calling would be advantageous to your business, but put it in the too hard or no time basket.

Entrepreneurs and sales people are often amazed by the inexplicable anxiety associated with call reluctance. You know you have all the right ingredients to be successful and you know that you have a great product or service.  So how can the idea of making a single phone call to another human being create so much anxiety and avoidance?

You might have tried cold calling a couple of times but everyone said, “No thanks, not interested” or ‘Send me some information’.  That’s called rejection, isn’t it?   Doesn’t feel good, does it? Do you feel like trying it for an hour every day as part of your marketing plan?  I think not.

Fortunately, there are ways to make cold calling not only palatable, but enjoyable.  The Thought Zapper could be the answer to your prayers.

Regardless of how you currently feel about cold calling, it is a vital component to getting new clients or new business in today’s competitive world.  With worldwide layoffs, more and more people are going into business and chances are they are going into the same field as you. The market is saturated with other entrepreneurs all offering the same product or service as you.  How do you stand out and get your business in front of them?

The answer is cold calling.

Cold calling allows you the opportunity to speak to a real live human being. An advertisement can be ignored. An email can be deleted. There is no substitute for a connection with another person.  Speaking on the phone has the potential to make a real connection which can lead to a face to face meeting.

Everyone knows that people buy you, not your product or service.  It’s hard to buy you from an advertisement or email.

Cold calling provides immediacy. Why do you think advertisers ask you to Call Now or tell you that the Sale Ends Tomorrow?  Immediacy.

Why do presenters who sell from the stage offer such huge discounts if you pay or join on the day?  Immediacy.  Advertisers and presenters all know that if you don’t commit immediately, then they’ve lost the sale.

That’s why cold calling is important.  That’s why it gives you the competitive edge.

Cold calling is particularly important in the modern business world.  Nothing beats the human connection.  It will win over every other form of marketing or advertising every time.  That’s why it is so important to business.

If cold calling is a problem for you,  download the free ebook on this page Cold Calling without Fear.  See how easy it can be to start generating new business today.


Madonna Robinson

Madonna works with network marketers, salespeople and home based business owners to help them develop the mindset required to become successful in business. She teaches them how to access the 'energy' behind the barriers to their success so they can make more money more quickly. Madonna Robinson is a Personal Development Consultant and Mindset Specialist, has degrees and diplomas plastered all over her wall, but all you need to know is that if something is blocking your business success she will teach you how to unblock it. She is available for consultations on the phone worldwide because energy is energy and not location specific. If you don't know how to access and use energy techniques, you are missing out big time. Contact her now.

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