There’s More to Call Reluctance Than Fear of Rejection

by Madonna on November 18, 2012

Fear of rejection is always mentioned when I ask clients about call reluctance, but there’s much more to call reluctance than simply the fear of being rejected.

Although fear of rejection is an aspect of call reluctance, there are many other psychological factors equally as important. The fear of failure is actually quite common and plays a much larger role than is generally understood.  Why this fear is so strong in all of us is not actually due to the fear itself, because failing is usually not a life and death issue. The real fear is what underlies the surface fear.  It is about how we react when we ‘get it wrong.’

It is often the consequences of failing and not actually the fear itself that significantly contributes to call reluctance.

An old cliché is that we are our own worst enemies and that is entirely true when it comes to the fear of failure. When we undertake any activity which allows us to become particularly vulnerable like cold calling or even warm calling and we are not successful, the knives come out.  Our own knives.

The self talk that we often engage in following such a vulnerable failure can become so self destructive that it can almost appear like we are in an abusive relationship with ourselves.

Sometimes, old memories of past failures surface and negative predictions by parents, teachers, siblings or peers ring in our ears and the inner critical voice goes on a rampage.  As we continue to beat ourselves up because we called 20 prospects unsuccessfully, our call resistance escalates, not only to escape the fear of rejection, but to escape ourselves.

Often, this scenario is played out unconsciously.  In the days following our unsuccessful attempts at making sales calls, if we find ourselves even more reluctant to make those calls, it might well be due to the consequences of failure as a factor.

If you tend to be perfectionistic or self critical, consider this.  Call reluctance can be the result of the fear of failing because we are so fearful of our own inner critic.

I have often been the victim of my own inner critic after periods of unsuccessful cold calling, and consequently developed increased resistance to making more calls to escape this harsh criticism.  I have always tended to be very self critical and came to realise that I feared my own self judgement much more than I feared failure or rejection.

There is no worse fear that the fear of abandoning our own dreams and rejecting ourselves.

I use the Thought Zapper now to counteract my inner critic before I make calls and after, because even when my conversion rate is high, I can still manage to find fault with my own results.

That allows me to call without fear and to clear any judgements I might make about my performance.  Without this incredible tool, I would not be able to call anyone.


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Madonna Robinson

Madonna works with network marketers, salespeople and home based business owners to help them develop the mindset required to become successful in business. She teaches them how to access the 'energy' behind the barriers to their success so they can make more money more quickly. Madonna Robinson is a Personal Development Consultant and Mindset Specialist, has degrees and diplomas plastered all over her wall, but all you need to know is that if something is blocking your business success she will teach you how to unblock it. She is available for consultations on the phone worldwide because energy is energy and not location specific. If you don't know how to access and use energy techniques, you are missing out big time. Contact her now.

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